I turn complex systems into human experience with measurable results
Beautery
Beautery
Promminer
Beautery is a beauty and health marketplace. In 2025, the team launched a referral program for experts: they curate product collections, share them, and earn commissions - both from their own sales and from the sales of experts they recruit.
The Goal: Design a personal dashboard that helps experts: track and manage earnings, share referral links, and manage product collections.
Team: 1 Frontend Developer, 1 Backend Developer, 1 Product Designer (Me)
I managed the full-cycle design process - conducted discovery, mapped user journeys, built prototypes and components, performed usability testing, wrote UX copy, and designed illustrations for banners and empty states. I led the project by communicating with stakeholders, the technical team, and users.
Constraints: Using the existing design system, reusing ready-made front-end and back-end components, and limited resources.
Timeline: 3 months from discovery to launch.
Conducted stakeholder interviews and competitive analysis to understand the referral ecosystem. Identified key pain points in existing solutions and opportunities for differentiation.
Created a comprehensive dashboard interface that provides experts with real-time analytics, commission tracking, and partner management tools. The design emphasizes clarity and efficiency for daily operations.
Streamlined the process for experts to create and manage product collections, reducing cognitive load and minimizing steps required to complete common tasks.
Developed intuitive financial tracking interfaces that help experts monitor earnings, view commission breakdowns, and manage payment preferences with transparency and clarity.
Designed comprehensive profile systems that allow experts to showcase their expertise, manage their public presence, and build trust with potential brand partners.
Implemented contextual alert dialogs and notification systems to guide users through complex processes and provide timely feedback on their actions.
Created comprehensive validation and error state designs to ensure users receive clear feedback when input validation fails or system errors occur.
Designed thoughtful empty states that guide users toward next actions and maintain engagement even when no data is available.
Ensured optimal mobile experience with responsive design patterns and touch-friendly interfaces that maintain functionality across all device sizes.
The platform successfully launched with measurable improvements in user experience and operational efficiency.
58% → 74%
Task Success Rate
-55 sec
Time to Create Collection
-21%
Task Completion Time
-30%
Critical Errors
Launched a platform where experts can earn and recruit new partners. The most significant improvement came from simplifying navigation through consistent naming and adding contextual UI tooltips.
The backlog includes developing public storefronts to boost organic traffic and implementing granular click-level analytics.
I managed the full design cycle under tight deadlines and resource constraints. This project validated the impact of a systems-thinking approach and usability testing. As my first experience as a solo designer on a complex product, it further strengthened my interest in designing B2B ecosystems.